VITA

30+ Years in the Fashion Industry. Size & Fit Mastery / FashionTech Advisory / ex-Adidas / ex-HUGO BOSS

Senior Director, adidas  (2017 - 2026) 9 years 

Led global horizontal functions across Digital Creation, Pattern Engineering, and Physical Sample Creation. Drove the shift to virtual product creation process across all performance and lifestyle categories.

Head of CAD & Cutplanning, HUGO BOSS  (2005 - 2017) 12 years 

Directed global CAD governance and standards. Modernized the Made to Measure business through digital workflows, precision fit engineering, and scalable customization.

Professional Tailor 

Deep craftsmanship background with hands‑on expertise in garment creation, fit, and pattern engineering.

Graduated Garment Technician 

Technical foundation bridging traditional craftsmanship with advanced digital product creation.

TODAY

Freelancer Consultant with the focus on how to create Size & Fit.